Example of a (weather) X 2 (shampoo) factorial design with dependent variable measures

2 X 2 factorial research design

 

Audio Text 

Type of Shampoo

 

 

 

 

Shampoo A

Shampoo B

 

Weather

Conditions

 

Sunny

 

Shampoo A- Sunny Day.jpg

Shampoo A + Sunny

Mean Rating = 1

Shampoo A- Humid Day.jpg

Shampoo B + Sunny

Mean Rating = 3

Sunny

Mean =2

 

Humid

 

Shampoo B- Sunny Day.jpg

Shampoo A + Humid

Mean Rating = 2

Shampoo B- Humid Day.jpg

Shampoo B + Humid

Mean Rating = 6

Humid

Mean = 4

 

 

Shampoo A Mean = 1.5

Shampoo B Mean = 4.5

 

On average, Dr. Margolin's hair was rated as most frizzy when shampoo B was used and the weather was humid. Her hair was less frizzy when shampoo A and humid conditions and shampoo B and sunny conditions were present. Least of all was the frizziness mean rating when shampoo A and sunny conditions were present.

 


Click to close